IZUMO JIDENSHU: Sake for Cooking
The Izumo Jidenshu is a unique sake that has been brewed in the Izumo region in eastern Shimane. Originally made to drink, it was later used in cooking. In the 1930s it was still brewed by only four breweries, but production was discontinued during the wartime.
In 1989, the Matsue Chamber of Commerce and Industry launched "the Matsue Way Association" (Matsue Ryu no kai) for the promotion of the local specialities. The idea of reviving Izumo Jidenshu was proposed, and after extensive research and trial brewing, Izumo Jidenshu was revived after a half century hiatus, and brewed here at Yoneda Sake Brewery.